Maintenance supports reliable system operation
Calendar rules such as 'every 30 days' are convenient but not universally correct. A thin filter in a heavily used system may load quickly, while a larger media filter may be designed for a much longer service interval.
Pets, renovation dust, occupancy, outdoor conditions and continuous fan operation can change how quickly a filter loads.
The practical approach is to inspect the filter regularly until you understand how quickly it loads in your particular home.